| 18 March 2009
The importance of innovation for the company is already well known by company executives. Managers understand and accept the need for innovation, but in many cases the commitment to implement powerful innovation strategies in the company is very low.
As already highlighted in one of my previous posts, innovation and especially open innovation requires a specific set of capabilities and skills. But not every top manager is actually possessing these skills need for implementing winning open innovation strategies within the company.
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As already mentioned in my post yesterday, there are numerous open innovation initiatives and crowdsourcing communities out there. The request for attention is growing rapidly as every company is trying to use users and consumers for their product development.
